Reserve a copy of our new report ‘Subscription signals 2026’

For years, the subscription model ran on a simple contract: sign up, log in, stick around and consume content. Providers invested billions in content, brands and direct acquisition on the assumption that subscribers would keep coming to them. But in 2026, that assumption is changing.

Based on data from 4,000 US and UK consumers, the latest Bango report reveal how the great disconnect is playing out, what is accelerating it and what it means for every subscription provider and reseller fighting to stay relevant and grow in the indirect era.

Be one of the first to explore subscription behaviors and attitudes towards the rapidly evolving industry. Reserve your copy today.