The subscription economy is reorganizing around the consumer
There is a familiar moment, where you open your TV, move between a few apps, scroll through different services and still don’t settle on
Blogs
Retail’s increasing role in the subscription economy
Retail is now the second biggest paid subscription category Ahead of musicAhead of gamingAhead of sportAhead of news So what does retail have
Partner spotlight: BINGE Movies & TV
As part of our Bango DVM™ partner spotlight series, we’re shining a light on BINGE Movies & TV one of the subscription services available
Market split: bundle or be bundled
The subscription economy is becoming a bundle economy, with the market splitting between brands that own the customer experience and bundle
AI is the new access: why owning the app is no longer enough
For years, the app sat at the center of the customer relationship Building a strong experience and driving downloads gave you a direct and
Dynamic payment: paying for the moment
For years, subscriptions have followed a simple model: one monthly price for ongoing access - something that still works well in many cases thanks
Partner spotlight: Marquee TV
As part of our Bango DVM™ partner spotlight series, we’re highlighting Marquee TV, one of the pre-stocked subscription services available
Three forces reshaping the bundling market
For more than a decade, content providers and telcos have worked hard to get closer to the customer Content brands built direct platforms to
The race telcos are losing: Why connectivity alone can’t sustain your future revenue
Telcos carry huge costs of rolling out infrastructure, only to find technology cycles shorten and expectations rise Consumption and demand for data
Multi-party subscription bundling is now the default strategy. This is what it takes to make it work.
Written by Cei Sanderson - VP Product: Sky just added Netflix, Disney+, HBO Max and Hayu into one TV subscription Charter is bundling eight