Subscription bundling
From basic bundles to complex Super Bundling.
The transition to subscriptions is not a fad, it’s a structural shift driven by technology, consumer behavior and business logic.
As the subscription bundling model becomes more sophisticated, it’s dominating the subscription economy.
Get ahead of the curve and turn this market shift into a competitive advantage with the best technology at your side.
The market is ready. The technology is here.
5.4
The average number of subscriptions a US consumer pays for
62%
of US subscribers would prefer a bundle instead of buying multiple individual subscriptions
57%
of subscribers would be more loyal to a brand that provides Super Bundling
Super Bundling: Unlock new revenue streams with smarter subscription packages
Subscription bundles are evolving. There has been a seismic shift from simplicity to sophistication as consumer needs and market dynamics have expanded.
Initially, bundles were basic – often pairing just two or three related services, like internet and phone, at a discounted rate to encourage adoption. Over time, providers began integrating an array of diverse offerings, such as subscriptions to entertainment, gaming, music, and retail benefits, to differentiate themselves and add value.
Today’s complex bundles are designed around lifestyle ecosystems, blending digital services with physical perks, loyalty rewards and cross-industry partnerships.
Smarter bundled subscriptions drive growth and loyalty
This evolution gives consumers what they want, increasing subscriber acquisition and stickiness.
In a highly competitive industry, the Bango DVM™ sets us apart, allowing us to deliver a sophisticated variety of bundled entertainment subscription offers. Customers can easily activate, deactivate, and access the best deals, putting them in complete control of their subscriptions via a single Telenet bill.”
Build versus Buy: Subscription bundling technology
A winning bundling strategy requires a next gen bundling solution to provide the scale, performance and configurability required to win in the market.
Each new service adds its own integration demands, offer management, lifecycle rules and commercial terms. Managing these individually consumes time, budget and engineering focus.
The impact is felt across the business:
- slower partner launches
- limited marketing agility
- growing backlog of technical maintenance.
The DVM™ provides all the features needed to create an unlimited combination of bundled offers, all through one connection.
We’re thrilled to partner with Bango to leverage the Digital Vending Machine® to open up telco channels swiftly and efficiently.
Digital Vending Machine® capabilities
From simple bundles to Super Bundling and advanced offerings, the Bango DVM™ handles the complexity, so you don’t have to!
Through a single integration, DVM™ handles entitlement management, offer configuration, billing, reporting, reconciliation, and provides a white-label CX so you don’t need to build or maintain those systems yourself.
Backed by real-time analytics and full lifecycle support (activation, pause/resume, upgrades, etc.), the DVM™ empowers you to package and launch curated subscription bundles with speed, control and scalability.
Use cases
Industry average launch timescale is 6-9 months…
Launched in 3 weeks
Optus, the second largest operator in Australia, is among the first telcos to offer Super Bundling through its service, SubHub.
Launched in 4 weeks
Belgian telco, Telenet launched Disney+ bundled offers with its set-top TV box in just 4 weeks.
8 partners launched in 8 weeks
TelevisaUnivision expanded its ViX on-demand subscription across 8 Latin American partners in just 8 weeks.
Offering Disney+ alongside our existing rewards strengthens our commitment to delivering the best benefits to our customers. This initiative is an example of Continente’s continuous effort to offer added value to the daily lives of all families. Furthermore, it is a differentiating proposition in food retail, which clearly reveals the strength of our ecosystem with different brands and which allows us to guarantee relevant services for all.
Pre-stocked subscriptions, ready to launch
The Bango Digital Vending Machine® (DVM™) comes pre-stocked, giving you instant access to a wide range of leading subscription services.
Already integrated and contractually prepared, there’s no need for separate negotiations or complex onboarding.
With your DVM license, all technical, commercial and operational requirements are handled for you.
Start delivering new subscription offers to customers in record time. Simply connect, select the pre-integrated services that fit your strategy, and let Bango manage the rest.
Working with Bango helps us broaden our reach to consumers across the world through a range of reputable brands allowing our users to easily opt into our service via their mobile phone plans
Discover more
Digital Vending Machine® for content providers
Simplify and expedite consumer acquisition through telco bundling.
Digital Vending Machine® for telcos
Give the best subscription content and services to your customers at unparalleled speed and scale.
Documentation
For product documentation and FAQ visit our developer site.