Subscription bundling for retail

Use subscription bundles to power lifestyle loyalty.

Drive membership sign-ups, increase store visits and strengthen relationships

Stronger loyalty and higher retention: Bundled subscriptions create “stickiness”
Increased visit frequency and basket size: Digital perks linked to in-store or in-app activity motivate customers to shop more often
Higher membership conversions: Premium memberships become far more attractive when they include real-world value through bundled subscriptions
Deeper customer insight and personalization: Bundled subscriptions unlock rich data about preferences, lifestyle patterns and behavior

Why retailers need smart bundling

Commoditized products

When your core offerings feel like “just another SKU”, customers are less loyal and more price-sensitive.

Low engagement beyond the sale

Once a purchase is complete, it’s often “that’s it”, minimal continuing value, which means fewer reasons for customers to stay connected.

Rising acquisition costs

With marketing costs climbing, simply replacing churned customers is expensive; retention is more valuable than ever.

Differentiation fatigue

Loyalty programmes, discount offers and rewards are common, standing out requires something more meaningful, more service-centric.

Why bundle with DVM?

Faster path to incremental revenue

Add new service revenue without reinventing your supply chain.

Simplified operations

One platform to manage product bundles, service offers, subscriptions and billing, less complexity for your team.

Strengthened loyalty & retention

Customers stay connected beyond the purchase, making repeat purchases and reducing churn.

Scalable ecosystem

Plug in new services or bundle partners without re-engineering your stack, launch fast and iterate.

DVM capabilities

How can retailers use bundling to acquire and retain customers?

By combining your retail products with complementary digital services, memberships or subscription offers, you can turn each sale into a longer-term relationship.

Launch a “premium bundle”: e.g. purchase a high-end product, receive 3-month access to a content/service (streaming, courses, membership).
Create a “service + product bundle”: include installation, extended warranty, or subscription services bundled with the product at checkout.
Offer dynamic upsell journeys: customers who buy entry-level items can be invited to upgrade into bundles or add-ons post-purchase.
Configure tiered membership bundles: as customers move up spend levels, unlock higher-value service bundles or exclusive perks.