Bundling is no longer a perk – it’s a growth strategy
From basic bundles to complex Super Bundling.
The future of customer engagement is bundled. When B2C companies combine popular digital subscriptions with their core products, they create stickier relationships, richer data and recurring value.
Consumers don’t just buy products – they subscribe to experiences. Bundling subscriptions is the fastest way to stay relevant, strengthen loyalty and grow recurring revenue.
Bundling subscriptions gives you
- Increased acquisition
- Reduced churn
- Higher life-time value
Why do businesses use the Digital Vending Machine from Bango for subscription bundling?
Telcos
Become a digital lifestyle enabler, not just a connectivity provider
Move beyond data and become the gateway to entertainment, gaming and lifestyle experiences that keep customers connected in every sense.
Content providers
The subscription race isn’t about more content – it’s about smarter connections.
Reach further, retain longer and grow faster through intelligent bundling.
Financial services
Make your brand part of customers’ daily digital lives.
Create an emotional and practical lock-in to drive loyalty.
Retail
Use subscription bundles to power lifestyle loyalty.
Drive membership sign-ups, increase store visits and strengthen loyalty.
Why bundle with DVM?
Faster to market than any other approach
Complete subscription bundling lifecycle solution
Effortlessly handles bundles of any size or complexity
Proven technology for powering market leaders
Connecting the full subscription lifecycle
Powering the global subscription economy through automation, intelligence and scale.
Linking every stage of the subscription journey – from activation to analytics – the DVM enables businesses to deliver seamless, data-driven experiences that keep customers engaged and subscribed.
It’s a single, intelligent platform that brings together resellers and content providers to launch, bundle, manage and grow digital subscriptions at scale.
The DVM automates complexity, accelerates time to market and unlocks new revenue opportunities through capabilities including:
- DVM Consumer Experience (CX)
- Migration Engine
- Partner Discovery
- Dynamic Offer Management
If imagination is the only limit, what bundled offers will you create?
Drive engagement, position yourself at the heart of consumers lifestyle and differentiate your offerings
Telco
Cross-category bundles combining entertainment, cloud, fitness and news subscriptions under one unified payment or app.
Example: A telco’s “Digital Lifestyle Pack” with Netflix + Calm + Dropbox created record bundle adoption and loyalty scores.
Content Providers
Two same-category streaming services offered in a multi-party bundle to unite fan passion into the perfect fandom bundle to capture the market.
Example: A live football sports streaming app bundled with a basketball streaming service
Financial Services
Using content drops tied to financial milestones to get customers to engage more often with their banking app.
Example: Complete your savings goal, unlock 1 month of Amazon Prime
Retailers
Supermarkets or e-commerce apps using subscription perks to enhance loyalty schemes.
Example: A retailer linking its loyalty card to a Prime Video offer drove repeat purchases and app engagement.
Build or Buy – What drives growth?
The subscription economy demands speed, scale and smart decisions. Should you build your bundling platform from scratch – or buy an existing one?
The hidden costs of bundling:
- Each partner brings unique APIs, billing models and entitlement rules.
- Constant updates cause engineering bottlenecks.
- Marketing campaigns often miss deadlines due to slow onboarding.
- Total cost of ownership can exceed 4× the original estimate.
Onboard new partners in weeks, not months
Free-up engineering to focus on innovation
Unify data and analytics across all offers and services
Reduce long-term maintenance and risk
Connect once. Get bundled everywhere.
Self-build solutions
Digital Vending Machine
- Full control
- Deep system integration
- Long development (6–18 months per partner)
- High maintenance (40% of engineering time)
- Technical debt grows quickly
- Speed to market
- Proven integrations & reliability
- Launch new partners in weeks
- Low maintenance, automatic updates
- Predictable cost, scalable growth
Instant access to ready-to-bundle subscriptions
Let the pre-stocked DVM equip you with a fully loaded catalogue of leading digital subscriptions, ready to launch the moment you connect.
Each partner service is already technically connected and commercially approved, removing the months typically lost to individual contract negotiations and onboarding delays.
Your DVM license includes everything required to start: technical connections, operational management, and commercial agreements.
Simply connect, choose the subscription partners that fit your strategy, and let Bango manage everything from activation to analytics — so you can launch in record time and scale with confidence.
Offering Disney+ alongside our existing rewards strengthens our commitment to delivering the best benefits to our customers. This initiative is an example of Continente’s continuous effort to offer added value to the daily lives of all families. Furthermore, it is a differentiating proposition in food retail, which clearly reveals the strength of our ecosystem with different brands and which allows us to guarantee relevant services for all.
Discover more
Digital Vending Machine® capabilities
Next-generation bundling technology.
Bango DVM™ pre-stocked partners
Pre-stocked range of subscription services for you to offer your customers.
Documentation
For product documentation and FAQ visit our developer site.