Case study: How Bango and AWS power the subscription economy
by Marta Trias Gray
When innovation meets infrastructure: the Digital Vending Machine® (DVM™) from Bango and AWS
At Bango, the purpose is simple – to power choice and control for subscribers and the Digital Vending Machine® (DVM™) is at the heart of this.
The Bango DVM is a SaaS product at the center of the subscription economy, enabling subscription providers, telcos, banks, retailers and other resellers to bundle and sell subscription offers through a single connection, accelerating scale and speed to market.
The challenge
As Bango grew, so did the technology landscape. Following an acquisition, Bango inherited several different technology stacks, each with its own systems, databases, and deployment processes. This complexity slowed us down. The teams needed to move faster to support new partners, expand globally, and deliver the seamless experience our customers expect.
Bango didn’t just want to migrate systems – we wanted to re-engineer how Bango builds, delivers, and grows looking for efficiency and best in class technology, laying the foundation for the next phase of our growth.
How AWS helped fuel transformation
Bango embarked on an alternative path – replatforming – which meant consolidating five legacy environments into a single, cloud-native platform built for performance and flexibility. The migration was completed at extraordinary scale – billions of transactions and data points moved in just a few hours, with systems scaled up to 365× capacity to handle the transition.
Using Amazon Elastic Kubernetes Service (EKS), Amazon ElastiCache, and other managed services, we rebuilt how we deliver and evolve the technology behind the Digital Vending Machine. Amazon EKS accelerated our Kubernetes adoption, freeing our teams from constant maintenance, while ElastiCache helped eliminate duplicate requests and boost reliability.
As an official AWS Partner, Bango uses AWS to run the DVM at global scale – providing the performance, security, and resilience needed to support continuous growth.
“We’re transforming the subscription economy. Anything you can subscribe to can be managed through the Digital Vending Machine. AWS gave us the scale and flexibility to do that faster and smarter.”
David Haughton, SVP of Engineering, Bango
Results that drive the subscription economy
The results speak for themselves:
- 60% improvement in latency, ensuring faster, smoother user experiences
- Unified platform, delivering consistency and reliability across all services
- Global scalability, supporting new markets and partnerships effortlessly
- Faster feature delivery, helping partners launch new subscription bundles in record time
What began as an infrastructure challenge has evolved into a blueprint for sustainable, scalable innovation.
“If you think about the amount of data that spans over the course of 12 to 18 months, we’re doing that in one to two hours. That scale would never have been possible if we hadn’t chosen a cloud provider such as AWS.”
David Haughton, SVP of Engineering, Bango
New capabilities and global reach
Migrating to AWS also opened new possibilities for Bango and our partners:
- Deeper expertise – by using AWS’s extensive documentation and support, we could quickly adopt cloud databases, streaming, and other advanced services without building specialist knowledge in-house
- Greater efficiency – managed services such as Amazon EKS and ElastiCache cut operational overhead, reduced duplicate requests, and shortened development cycles
- Broader reach – automated infrastructure now lets Bango launch in new markets rapidly, while partners benefit from improved reliability and lower latency worldwide
Powering growth through partnership
The collaboration between Bango and AWS isn’t just about technology – it’s about shared vision. We both believe in enabling businesses to grow through smarter, data-driven experiences.
For Bango, AWS has become an integral part of how we deliver reliability and agility to our partners. And as we continue to scale the Digital Vending Machine, AWS will remain a cornerstone of our journey to power the global subscription economy.
- For telcos, it means a faster route to market, lower integration effort, and more flexibility to launch bundled offers that increase customer retention
- For content providers, it means access to new audiences, simplified partnership models, and data-driven insights to boost engagement
“The benefit of using AWS is it’s almost like a supermarket of technology. If we have a use case, there’s always something to suit our needs.”
David Haughton, SVP of Engineering, Bango
Looking ahead
Bango are already exploring new AWS services – including Amazon SageMaker – to expand our data analytics and machine learning capabilities. By combining the data-driven insights from Bango with AWS innovation, we’re building the future of how people access and pay for the digital experiences they love.
“We know that the connections and the technology we have are really starting to drive the subscription economy. The next step is using the data to help guide the trends of the future.”
David Haughton, SVP of Engineering, Bango
Subscribe to our newsletter
Get the latest subscription bundling news and insights delivered straight to your inbox.