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That’s a bundle! Celebrating unusual and unexpected bundles

When you spend all day every day working on subscription bundling, as we do here at Bango, you start to see possibilities everywhere, unexpected

Speed and confidence can make or break a subscription bundling launch Whether it's being the first to bundle an innovative service like Verizon

In 2024, Netflix poured nearly $3 billion into marketing a single product: itself It’s a blockbuster-level budget that would make even the most

As subscription fatigue and acquisition costs rise, successful businesses are turning to bundling and partnerships to deliver more value to their

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Executive summary and introduction Subscription bundling has become a key growth strategy for resellers like telcos, banks, and

Customer acquisition costs have become an expensive and unsustainable challenge for many subscription brands — so much so that Bango has named a

The subscription economy is now expected to be worth $1 trillion by 2028, thanks to the evolution of business models to recurring charges rather

Streaming may have started the subscription boom but the next wave is more diverse, dynamic, and demanding From AI assistants and budgeting apps to

When you think of the world's biggest advertising spenders, what comes to mind Coca-Cola's “holidays are coming” campaigns Apple's sleek product

“But I already have a subscription”“Will I lose my playlist or profile”“Can I take this better offer – or do I have to cancel