Blogs Archives

Is Netflix the world’s biggest single product advertiser?

When you think of the world's biggest advertising spenders, what comes to mind Coca-Cola's “holidays are coming” campaigns Apple's sleek product

“But I already have a subscription”“Will I lose my playlist or profile”“Can I take this better offer – or do I have to cancel

For the past two years, I’ve been attending StreamTV with colleagues from Bango, and it continues to be a great opportunity to raise our profile

Subscription bundling can rapidly become complicated, especially when managing interactions between multiple parties, services, and billing plans

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In the era of infinite content, it seems Brits are having a good go at watching as much of it as possible, and Gen Z is emerging as the driving

Customer acquisition and retention (churn reduction) are constant challenges for businesses like mobile operators who typically charge monthly over

Data availability and accessibility are paramount for businesses aiming to drive intelligent decision-making and unlock new monetization strategies

Staying competitive in the digital economy means more than simply offering content, it means creating seamless, personalized experiences that

Social media has always been free in dollars, but costly in every other sense: our time, our data, and our attention Now, Gen Z is putting its money

The world runs on subscriptions From games to software to movies and music, people don’t buy, they subscribe And it works No more shelves full of