“Excessive, random, intrusive” — two thirds of consumers still dismiss ads as irrelevant
An urgent rethink is needed, as ad industry’s “go broad” strategy fails to ignite consumer engagement Two thirds (66%) of consumers say the
Press releases
Bango adds Perlego educational subscriptions to Digital Vending Machine®
Bango announces a partnership with Perlego to enhance the array of subscription services available via the Bango Digital Vending Machine® This
MyBundle and Bango partnership gives more than 10 million US households new streaming and subscription choices
Through partnerships with 180+ broadband providers the deal accelerates MyBundle’s billing integration deployments and deepens Bango’s US
Bango and Sam Media bring premium extended reality (XR) content to more users around the world
Bango announces a strategic partnership with leading content provider Sam Media to enable Direct Carrier Billing for its extended reality (XR)
Uncharted waters: 44% of Asian consumers admit to piracy for streaming content
Overloaded with subscriptions and unsure of costs, consumers ditch streaming services in favor of piracy Faced with a cost-of-living crunch, half
Bango buys the world’s least viewed print ads to protest poor social media targeting
Data shows marketers are failing at social media targeting, with only 8% of ads on popular short-form video platforms reaching their desired
Overloaded: 81% of Asian consumers think there are ‘too many’ subscription services to choose from now
93% want a single hub to manage all subscriptions including video, music, gaming, sport, and more The boom in the subscriptions economy is
20% of streaming subscriptions delivered through telco bundling in 2023
Bundling will make up almost half of subscriptions in some regions within five years 20% of all streaming video subscriptions are now sold
‘The Ad-venturer’ — 81% of brands and agencies want advertising to be “more adventurous”
Over 80% want new ad targeting data sources in order to navigate challenging market Four fifths of advertising professionals (81%) say they need
The final frontier: telcos race to launch next-gen Super Bundling hubs
New report reveals 88% of telco leaders in the US and UK want to offer Super Bundling content hubs Almost nine in ten (88%) telco leaders in the