Crunchyroll has entered into an agreement with Bango to further grow its international subscriber base through bundling partnerships with telcos and other third parties.
Crunchyroll is the ultimate global brand for all things anime, offering the world’s largest dedicated streaming library with over 25,000 hours of content. With new series arriving every season, it remains the go-to destination for anime fans everywhere. Through its new partnership with Bango, Crunchyroll opens up the bundling of its subscription offer with mobile and broadband plans, as well as other consumer services such as bank accounts and retail clubs.
As a leader in bundling technology, Bango takes care of all technical aspects of resellers creating and managing subscription bundles. It can also manage targeting offers such as trials and discounts that could include Crunchyroll in future.
Telcos and other resellers will now be able to offer Crunchyroll in bundles, providing consumers with more cost-effective deals, and less administrative hassle. The partnership also opens up the opportunity for ‘Super Bundling’, making it easier for telcos to build Crunchyroll into their all-in-one subscription platforms and content hubs. Through this Bango agreement, Crunchyroll will be able to further expand its 14 million strong subscriber base through these new, indirect channels.
“Crunchyroll is the number one choice for anime fans across the globe, and bundling through third parties will continue to drive its rapid growth. Indirect subscriptions have become increasingly essential for the SVOD market, and we look forward to helping Crunchyroll capitalize on this emerging trend.
“As consumers look for more flexibility, and to access more services in one place, Super Bundling represents a clear strategic step forward for brands like Crunchyroll to reach new audiences and further grow their subscriber base.”
Anil Malhotra, CMO at Bango