The subscription bundling imperative: why building yourself is harder than it looks
Introduction Subscription services are woven into daily life From streaming platforms to fitness and food delivery apps, consumers now juggle a
News
Telkomsel, Nuon, and Bango bring convenient and affordable Microsoft PC Game Pass access to Indonesian gamers, strengthening their digital gaming experience
Starting at IDR 63k per month, customers can enjoy hundreds of high-quality PC games via IndiHome Add-On, powered by the Digital Vending Machine®
Customer retention: Reducing churn through multi-party bundles
In part 1 of this blog, we examined the fight for customer acquisition In part 2, we look at how bundling is being used in the fight against
Customer acquisition: How co-opetition and multi-party bundles drive subscription growth
It’s more than a trend, this is the future Co-opetition, frenemies, call it what you will, the fight for customer acquisition and the fight
One in three Americans pays for a specialist streaming or subscription service
That’s a bundle: From Shudder to Tinder Plus®, over half of American subscribers want to bundle more specialized subscriptions Nearly a third
That’s a bundle! Celebrating unusual and unexpected bundles
When you spend all day every day working on subscription bundling, as we do here at Bango, you start to see possibilities everywhere, unexpected
Test early, launch faster: One thing that enables telcos to launch creative subscription bundles faster
Speed and confidence can make or break a subscription bundling launch Whether it's being the first to bundle an innovative service like Verizon
From clicks to connections: Why subscription brands are turning to bundling
In 2024, Netflix poured nearly $3 billion into marketing a single product: itself It’s a blockbuster-level budget that would make even the most
Case study: Telenet group leads the way with cutting-edge entertainment marketplace
As subscription fatigue and acquisition costs rise, successful businesses are turning to bundling and partnerships to deliver more value to their
Technical overview of the DVM Migration Engine
Executive summary and introduction Subscription bundling has become a key growth strategy for resellers like telcos, banks, and
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