‘The Ad-venturer’ — 81% of brands and agencies want advertising to be “more adventurous”
Over 80% want new ad targeting data sources in order to navigate challenging market Four fifths of advertising professionals (81%) say they need
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Consumers would take out “more subscriptions if they were simpler to manage and easier to control” — Juniper Research interview
While people are reining in discretionary spending such as going out and buying new clothes in a bid to save money, there are signs that the digital
The final frontier: telcos race to launch next-gen Super Bundling hubs
New report reveals 88% of telco leaders in the US and UK want to offer Super Bundling content hubs Almost nine in ten (88%) telco leaders in the
US and UK telcos race to launch next-gen Super Bundling platforms as they eye revenue growth and customer retention
Almost nine in ten (88%) of the leading telcos in the US and UK are planning to offer Super Bundling as they prioritize revenue growth and customer
Revealed: How banks and credit unions can win in the “subscription wars”
For the first time, one of the secret weapons of the world’s most successful telecommunications companies is available to retail banks and credit
What next for the subscription economy as industry insiders plot a new course?
It’s been a busy couple of weeks for the movers and shakers of the subscription economy In May, London hosted SubX World — a one-day event for
Disney+ turns to Apple AR headsets to woo viewers
A new front has opened up in the streaming wars following the announcement that Disney is partnering with Apple to make its content available via
Shift to Super Bundling is a nod to the future as Netflix registers an uptick in subscriber numbers
Netflix reported a turnaround in subscriber numbers for the first three months of the year as people returned to the digital streaming service
Freedom to switch: 86% of Brits demand more flexible subscriptions
New data reveals frustration with subscriptions such as streaming services 86% of UK consumers want to be able to switch subscriptions such as
Direct Carrier Billing remains key to unlocking the app economy
Over the past 10 years, charging in-app purchases and digital subscriptions to the consumer’s mobile phone bill has become a globally accepted
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