Partner spotlight: Nord Security

Why security now belongs in everyday bundles

Most of us don’t think about digital security when things are working. We unlock our phones on the train, open a banking app without hesitation, log into work systems from a café and reuse the same password across multiple services, all while expecting everything to carry on as normal. When nothing goes wrong, security stays out of sight. When something does go wrong, the consequences are immediate and personal.

As our digital lives have expanded, this has become routine. We manage dozens of accounts, move constantly between devices and networks and expect instant access wherever we are. We have added more apps, more logins and more points of access and only later started to notice how exposed it can leave us.

Our ‘That’s a bundle’ research revealed that 31% of those paying for subscriptions are increasingly willing to pay for specialist subscriptions that deal with practical problems in everyday life, not because they are exciting, but because they remove friction and reduce risk. Security sits naturally in that space. We may not talk about VPNs or password managers casually, but we all recognize the moment an account is compromised, a payment fails or personal data is exposed.

Built around how people actually behave online

Nord Security’s products are designed for real digital habits. People reuse passwords, move between devices and connect to public Wi-Fi while expecting everything to work seamlessly. NordVPN and NordPass support those realities quietly in the background.

NordVPN protects internet traffic wherever customers are, from remote work to streaming on the move, using advanced encryption, built-in threat protection and a global network of ultra-fast servers.

NordPass removes the friction of managing multiple logins by securely storing and auto filling passwords across devices, with zero-knowledge encryption ensuring only the user has access.

Together, they form an invisible layer of security that follows customers through everyday digital life, reducing risk without changing how people browse, work or stream.

Why security strengthens bundles people already trust

Most digital services we care about are designed to be used quickly and then forgotten about. We watch something, send a message, place an order, close the app and move on. Security works best when it follows that same rhythm, present but unobtrusive.

We are already seeing this logic play out in the market. Revolut includes NordVPN in its Ultra plan, sitting alongside other premium subscriptions rather than being sold on its own. When security is bundled well, customers do not ignore it. They choose it.

Once you start looking at bundles this way, the value becomes clearer. Gaming bundles feel more complete when privacy and account protection are built in. Learning and productivity bundles feel more reliable when access is secure across devices.

Most customers already understand why security matters, even if it sits low on their to-do list. When it appears as part of a broader bundle, it feels less like another decision and more like something that simply makes sense.

Why NordVPN and NordPass are a natural fit for telcos and banks

Nord products are a strong fit for bundling with reseller services – especially for telcos and banks – as they address growing consumer demand for digital security and privacy while creating clear commercial value. The most effective approach is to bundle NordVPN and NordPass into existing plans or premium tiers, either as an included benefit or a paid add-on, making adoption frictionless and highly attractive to end users. These bundles resonate particularly well with mass-market consumers, families, remote workers, travelers, and digitally active customers who value security, convenience and trust.

For resellers, this translates into attractive recurring revenue with strong margins, instant brand credibility through association with a globally recognized security brand, improved customer satisfaction and retention by offering tangible everyday value, extensive marketing and sales support to drive adoption, and additional upsell and cross-sell opportunities through complementary security solutions like VPN and password management.

Ready to bundle!

Nord Security is one of many pre-stocked partners available through DVM Partner Discovery, which means telcos, banks, retailers and other resellers can explore and launch security-led bundles quickly without complex setup. Security can sit alongside core products or entertainment, learning, productivity and lifestyle bundles without the hassle.