Subscription Wars: Super Bundling Awakens – Europe
Subscription services have been a fierce battleground worldwide, and it’s no different in Europe. From streaming to gaming, with fitness or education, content providers are consistently fighting over winning subscriber attention. In Europe, a new frontier has arisen.
Our new research*, in 5 key European countries, reveals how subscription strategies are evolving across the UK, France, Spain, Germany and Italy. This report uncovers a major shift in consumer behavior, preferences, and frustrations where innovation is needed to meet this opportunity.
Despite challenges like price increases and service fragmentation, a new way of buying and managing subscriptions is emerging – Super Bundling. The majority of European subscribers would like all their subscriptions services to be accessible within a single ‘content hub’.
Explore how content providers and resellers can harness these insights to drive subscriber growth and engagement meanwhile improving retention and increasing lifetime value (LTV). You can also take a look at the key highlights in our infographic.
*5,000 subscribers surveyed: 1,000 in France; 1,000 in the UK; 1,000 in Spain; 1,000 in Italy and 1,000 in Germany
In this comprehensive report, you'll uncover:
- Key insights into the European subscription economy: Explore the dynamic trends and shifting strategies shaping consumer behavior across the UK, France, Germany, Spain and Italy
- Deep dive into consumer preferences: Learn how 5,000 subscribers across these countries are navigating the subscription landscape, from managing multiple services to adapting to innovative pricing models
- Rise of indirect subscriptions: Discover why cross-platform bundles and multi-service subscriptions are becoming the preferred choice for European consumers
- Super Bundling solutions: Understand how Super Bundling offers a unified solution to consumers' frustrations and why it's poised to transform the region's digital ecosystem