Super Bundling: Inside secrets – why top subscription services want telcos to lead the way
The subscription economy is undergoing a major transformation as subscribers demand simpler, more streamlined ways to manage their subscription services. This exclusive report combines global insights from subscribers and senior executives across the world, detailing the pivotal role telcos will play in the future of subscription Super Bundling.
With contributions from top content brands and unique insights into consumer behavior, this report reveals why telcos are best positioned to lead in the era of Super Bundling – and how content providers plan capitalize on this shift.
*Qualitative research conducted in partnership with Parks Associates at ten of the world’s largest subscription brands. Plus, quantitative research data from 21,400 subscribers across 15 countries.
In this report, you’ll uncover:
- Exclusive insights from subscription leaders: Hear directly from top executives in streaming, productivity, and wellness apps on the partnerships they want to forge with telcos
- Key trends driving Super Bundling: Learn why consumers want a unified platform for managing subscriptions and why they trust their telcos to deliver
- How Super Bundling reduces churn and boosts loyalty: Discover how telco partnerships are creating more convenient, cost-effective options that increase subscriber engagement