Subscription bundling for financial services
Make your brand part of customers’ daily digital lives.
Create an emotional and practical lock-in to drive loyalty.
- Move customers from free to paid packages and up through membership levels
- Increase engagement with your app
- Build loyalty and upsell additional services
- Win new customers and drive active account use

Banks, credit unions, wallet providers and other financial institutions face many challenges
Personalization
Today’s customers expect highly personalized services tailored to their individual needs and life stages.
Transactional relationships
Banks that don’t engage customers regularly with customers risk losing them to more proactive competitors.
Low contact frequency
Regular, value-added interactions are needed to help reinforce the relationship, providing cross and upsell opportunities.
Switching costs
As financial services become more commoditized, customers are more willing to switch providers making retention more difficult.
Why bundle with DVM?
Speed to market
Get to revenue faster, launch in weeks rather than months. Hit the ground with the best tech to make onboarding a breeze.
Platform benefits
Transparent, predictable cost of ownership. New features, upgrades and content provider changes included. Eliminate unexpected service fees.
Simplicity
Quickly add new subscriptions partners through the DVM™. Let the DVM handle the complexity of subscription offer management, pricing, durations and payments.
Offer optimization
Leverage data insights to optimize offer creation, customer segmentation, and boost conversion rates. Create subscription offers to match subscribers needs and preferences.
Connect once and scale
Remove the need for multiple one to one integrations. Connect once, access an ecosystem of over 100 of the worlds leading content providers, all through one DVM.
Configurable CX
Powerful, configurable consumer interface. Minimize effort, resources and time to setup, ensuring brand consistency and compelling user experience.
Making finances fun
By combining your financial services products with complementary subscription products and services, you can make your brand part of customers’ daily digital lives.
- Offer XBox Game Pass when a customer takes out a home improvement loan
- Gift a Netflix Premium plan to customers when a family member opens an account
- Give customers a week of Disney+ when they top-up their wallet with a defined value of spend on specific things
- Give Spotify for free with every car loan
- Discount a wide range of subscription services for each month funds are moved into a savings account

Reports and further reading on bundling for financial services
Reinventing bank loyalty
Bytesize podcast: From cashback to subscriptions – reinventing bank loyalty.
Loyalty pays
Bango report: How financial services win loyalty with subscription bundling.
Build vs buy
Bango report: The strategic technology decision
Discover more
Digital Vending Machine® capabilities
Next-generation bundling technology.
Bango DVM™ pre-stocked partners
Pre-stocked range of subscription services for you to offer your customers.
Documentation
For product documentation and FAQ visit our developer site.