Subscription bundling in a mobile game? That’s a bundle: The game!

From the wonderfully weird, to the purely practical, consumers use a whole manner of different subscription combinations to meet their unique needs.  

• For example: 25% of AI subscribers also pay for a food delivery subscription, proving that even the most cutting-edge digital services are bundled with everyday essentials. 

Maybe you’re a gym fanatic (but secretly a nerd at heart)? Combine a fitness service with a gaming subscription for your downtime. That’s a bundle!  

• One in four fitness fanatics (25%) also pays for a gaming subscription, blending physical performance with digital play. 

Or maybe you’re looking to decompress after a long week? A wellness subscription for some guided mediation and a food delivery subscription so you don’t have to think about dinner. That’s a bundle!  

• This behavior mirrors what we see elsewhere, with 1 in 8 SVOD subscribers also paying for a food delivery subscription, turning relaxation into a fully bundled experience. 

Or just maybe you’re looking for a helping hand with your studies? Grab a couple of learning apps and an SVOD subscription for that crucial procrastination time. That’s a bundle!  

More subs, more bundles, more opportunity 

More than ever, consumers want brands to bring subscriptions together into exactly these kinds of bundled deals. 

When banks, telcos and retailers combine popular digital subscriptions with their core products, they create stickier customer relationships, unlock richer data and generate recurring value. 

But variety is critical. Simply offering a basic streaming bundle is no longer enough to deliver real value. In fact, over half of subscribers (58%) say they want more variety in the bundles they’re offered. Pumping out the same run-of-the-mill bundles turns what was meant to be a loyalty-boosting differentiator into just another humdrum “perk” that consumers ignore. 

Fortunately, with access to a proven subscription ecosystem of more than 100 global providers to choose from, the Digital Vending Machine® (DVM™) from Bango makes it easy to meet that demand. 

At Bango, we’ve been helping businesses create bundles to boost acquisition, reduce churn and stand out for years; but now, it’s your turn! 

The DVM right in your hands 

In That’s a bundle!, we’ve brought the power of subscription bundling into your hands! Match subscription types, build bundles and battle for the top score! 

With Bango, building bundles is easier than ever before; in fact, it’s as easy as stacking one card on top of the other!