Super Bundling is gaining worldwide attention and was recently named the #2 hit prediction for 2025 by Nikkei Trendy, a leading Japanese publication. Known for spotlighting the top 30 consumer trends annually across sectors like technology, mobility, and lifestyle, Nikkei Trendy’s recognition highlights the rising popularity of subscription Super Bundling. This innovative solution simplifies subscription management and is playing a transformative role in redefining the subscription economy, particularly in fast-evolving markets like Japan.
In a recent interview with Japan Today, Bango CMO Anil Malhotra and Senior VP for APAC Andy Suzuki highlighted key trends shaping the subscription economy in Japan and East Asia. Find out what they uncovered below.
The appeal of Super Bundling
Recent Bango research shows that 65% of Japanese consumers feel overwhelmed managing subscriptions, and 68% struggle to afford all the services they desire – these challenges underscore the value of Super Bundling in providing cost-effective and streamlined solutions.
Japan’s subscription market is unique, with 39% of subscriptions acquired through indirect channels, the highest globally. Telcos and other resellers play a crucial role in distributing services, leveraging bundling to enhance customer loyalty and reduce churn. The average subscription duration increases from 12 to 18 months when part of a bundle, showcasing the value of this approach for businesses and consumers alike.
Super Bundling also addresses affordability issues by offering consumers discounted access to multiple services in one package. For example, in the US, platforms like Verizon’s +play deliver bundles like Netflix, Showtime and Paramount that save customers around $60 per year.
Japan’s emerging growth areas in subscriptions
Beyond entertainment, the strong adoption of gaming subscriptions and growing demand for local content like anime and J-dramas, new categories including health and wellness subscriptions are gaining traction. Fitness apps, supplements being offered as subscriptions, and even platforms for creators—such as YouTube Premium and Substack—are expanding the subscription ecosystem. This diversification is expected to play a role in the next wave of subscription growth in Japan.
Advice for entering the Japanese subscription market
For companies looking to succeed in Japan’s competitive subscription economy, it’s important to build local partnerships – someone who understands the market and can guide you through the complexities. It’s crucial to have local expertise to help navigate everything from consumer preferences to regulatory issues. Patience and cultural understanding are essential to navigating this market, but the rewards for those who invest are substantial.
Super Bundling’s role in shaping 2025
Super Bundling’s recognition by Nikkei Trendy as a hit prediction for 2025 underscores its transformative potential. By reducing complexity, increasing value, and fostering loyalty, it aligns perfectly with consumer needs in a rapidly evolving digital landscape. As more companies adopt this model, Super Bundling is poised to redefine how subscriptions are managed and delivered worldwide.
How Bango drives the subscription revolution
Bango leads the way in transforming how consumers interact with digital services. Through its innovative Digital Vending Machine® (DVM™), Bango empowers resellers—including telcos, banks, and retailers—to bundle multiple subscription services seamlessly through a single integration. This creates a centralized content hub where customers can easily access a diverse range of subscriptions, boosting ARPU and reducing churn while delivering a simplified, user-friendly experience.
Discover how Bango is unlocking new opportunities for resellers and content providers worldwide by exploring our latest reports on the subscription economy and the transformative potential of Super Bundling.