As we navigate the digital age, the subscription landscape is becoming increasingly complex, with consumers juggling numerous streaming services, apps, and digital tools. But what if there was a way to eliminate the hassle and centralize these subscriptions under a single, easy-to-manage platform? This is the promise of Super Bundling, a groundbreaking approach that brings multiple subscriptions together in one place.
The latest report from Bango, “Super Bundling: Inside secrets” explores why the world’s largest content providers are advocating for telcos to take the reins in this subscription evolution. If you’re involved in the subscription economy, whether in digital content, streaming, or telco services, you won’t want to miss this in-depth analysis. Here’s a sneak peek.
Telcos: The ideal partners for subscription services
Consumers are clear about what they want: they’re not overwhelmed by the number of subscriptions but by the fragmented way they must manage them. According to the Bango “Subscription Wars” research series that surveyed over 21,000 individuals across 15 countries, people prefer a single “content hub” where they can access, pay for, and manage all their subscriptions. This concept, called Super Bundling, not only simplifies life for subscribers but also offers substantial advantages for telcos.
As the report reveals, telcos have the potential to be pivotal players in Super Bundling. With their existing billing relationships, vast customer networks, and technical expertise, telcos can provide a seamless integration point for subscription services. An executive from a top video streaming service put it simply: “Telcos are trusted service providers, and when they bring in different brands, that trust is extended to that partner.”
What’s in it for content providers?
For content providers, Super Bundling isn’t just a distribution method – it’s a way to amplify reach, improve customer stickiness, and reduce churn. Bundling allows content providers to be part of a comprehensive, attractive offering that draws in users and encourages them to engage with services they might not have considered individually. Bundling also creates a “sticky” effect, enhancing customer loyalty as subscribers benefit from the simplicity and value of accessing multiple services in one place.
An executive from a leading SVOD platform emphasizes this point, explaining that “bundles are revenue drivers that built our customer base. They lower churn and provide a lot of stickiness.” By partnering with telcos, content providers can leverage established customer bases and distribution channels, allowing their services to reach new audiences more effectively than through individual marketing efforts alone.
“The value of telcos is that you can tap into their user base, which is in the millions and is already used to paying on a monthly basis.”
The Digital Vending Machine® from Bango: Simplifying Super Bundling
Integrating multiple services into a single, cohesive platform has long been a challenge. The Digital Vending Machine® (DVMTM) from Bango offers a turnkey solution that makes Super Bundling simple for telcos. The Bango DVMTM allows telcos to incorporate a variety of subscription services effortlessly, offering seamless integrations and maintaining a frictionless, user-friendly experience.
This is crucial because successful Super Bundling hinges on creating a smooth user experience without the complexities that often come with integration. With pre-built integrations, centralized marketing support, and shared analytics, the Bango DVMTM transforms telcos into essential hubs within the subscription ecosystem. By reducing the technical and operational hurdles, the Bango DVMTM helps telcos quickly scale Super Bundling services, meet customer demands, and create additional revenue streams.
Leading telcos like Optus in Australia and Verizon in the USA have already implemented Super Bundling with DVMTM. Optus’ SubHub and Verizon’s +play platforms provide powerful examples of how Super Bundling can reduce churn and elevate customer satisfaction. By enabling telcos to consolidate multiple services under one platform, the Digital Vending Machine® empowers them to offer an integrated, scalable solution, paving the way for the future of the subscription economy.
Ready to dive in? Download the full “Super Bundling: Inside secrets – Why the top subscription services want telcos to Super Bundling” report now to explore the future of subscription management and learn how the Digital Vending Machine® from Bango can make it a reality.